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Broker - Health Insurance Definition

When it comes to health insurance, a broker is simply the person who sells you the policy. But unlike a person who sells you new shoes, the health insurance broker has some ongoing responsibilities. This is the person who’ll be responsible for collecting your premiums and advising you of changes in your policy. He or she should also be ready and able to occasionally review your policy to ensure that you have the best coverage for your current situation.

So how do you find a reliable broker? The same way you find the shoe store with the best deals and greatest sales people - you shop around.

  • Talk to friends, family members and coworkers. Be aware that sometimes a friendly face and great smile can win an unearned vote of confidence so be sure to ask how long they’ve worked with an agent.

  • Remember that the best broker may not live around the corner. With the availability of the Internet and the advanced communications options today, there’s no need to deal with the only agent in your small town to offer the services you need.

  • Check them out. Call or send an e-mail a short time after the initial consultation. See how long it takes for a response. That response time is a great clue to the service you can expect.
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